Making The Most of LinkedIn

“Please join NJMEP as Kristi Telschow, CEO of Jersey Staffing, takes us through the ins and outs of LinkedIn. This will be an interactive webinar giving you the tools and know-how to successfully navigate LinkedIn like a Pro!

Part 1 – Making the most of your LinkedIn Profile
• Why LinkedIn?
o 675M+ Members
o 50M+ Companies
o 36k+ Skills
o 90k+ Schools
o 280B+ Knowledge
• Headshot – professional image (first impression) – No selfies (use the same image on all social media to promote your personal brand)
• Cover photo – incorporate branding into your photo
• Headline – specific to you (120 characters) and states your purpose
• Description of what you do or who you are
• Linkedin gives you suggestions on how to improve your profile
• Incomplete profiles are a turn-off
• About Section – Summary
• Experience – how to add and share with network
o Be mindful of if you want to share this with your network – on or off
• Education
• Licenses/Certifications
• Skills & Endorsements – Marketing related ie:
o Project Management
o Marketing Collateral
o Digital Marketing
o Social Media Management
o MailChimp
o Marketo/Salesforce
• Recommendations (Clients and co-workers NOT friends)
Part 2 – Setting and privacy options
• Public profile settings – off or on for public visibility
• Edit custom URL
• Anonymous
• Job Seeking Preferences – yes, Recruiters can contact me
Part 3 – LinkedIn and your job search
• Special additions
o Video’s
o Articles
o Samples of Work
o Resume
• Versions of LinkedIn – what the recruiter sees
o Linkedin
o Recruiter lite
o Recruiter Pro
• Job Search suggestions
o Follow Companies for updates
o Company pages – review stats, Jobs Section, etc
o LinkedIn Groups
o Share relevant content
• Connection requests
o Set Connection Goals – should be good connections with value
o 300 Characters
o Internal Messaging
Part 4 – LinkedIn Tools
• Your Dashboard – are people looking at you?
o Who’s viewed your profile
o Post Views
o Search Appearances
• LinkedIn Learning (subscription) – Lynda
• Free Classes on Linkedin – https://www.linkedin.com/learning/topics/marketing-2
• Linkedin Groups
• LinkedIn Live
“