Blog
HR Tips for Manufacturers (Part 2 of 3): Employee Retention
Now that you hired the best employees possible it is important to retain them. A great deal of time and effort was…
NJ Manufacturing News: National Network for Manufacturing Innovation (NNMI)
Dear NJ Manufacturers, On behalf of NJMEP, I wanted to make you all aware of a Federal Program called National Network for…
HR Tips for Manufacturers (Part 1 of 3): Recruitment
Human Resource (HR) departments have changed a lot in the last twenty years. They are more proactive as opposed to their reactive…
Workforce Development and Training Tips for Manufacturers
Manufacturing today is fast-paced and rapidly expanding due to increasing demand and technological advancements. Employees must receive proper training to keep up…
Why Manufacturers Should Have a PR Program
Public Relations (PR) is a strategic communication process that builds relationships with the public and organizational stakeholders. PR interprets public opinions and…
Social Media: An Important Marketing Vehicle for Manufacturers
Social media has come a long way since its infancy. Surely its potential power was not realized at its inception. Today, social…
E-mail Marketing Tips for Manufacturers
What does your business’ current e-mail marketing campaign look like? Is it providing the desired results? Perhaps it is non-existent and traditional…
Search Engine Optimization (SEO) 101
Manufacturers must have a strong Internet presence to be successful in the current marketplace. A commercial website should promote your products and…
Website Marketing Tips for Manufacturers
Potential customers visit your website to learn about your company, express interest or make purchases. The design, layout and usability of your…
Diversify Your Customer Base Through Exporting
Your company wants to grow but deciding how that growth will occur is another story. Of all the ways to expand, exporting…